There are times when I learn about something and simply know it's something I need to take part in. The BOND Conference is one of those. Taking place April 21-24 in New York City, the conference is "for anyone who works with infants and their families, and for anyone interested in promoting healthy family bonding." There will be over 250 professionals gathered who care deeply about babies and helping them grow into fabulous people. I can't imagine a better place to share Birth Affirmations!
As with any event, there is lots I have to do to get myself and my books there, one of which is to send in a logo. A LOGO? Uh-oh! I don't (didn't!) have a logo. It never actually occurred to me that that was something I'd need! I know - I'm a business, I need a logo, but it just hadn't occurred to me!
So two nights ago I went to sleep asking my muse to to wake me up with an idea. The next morning I rolled over, grabbed my journal/sketchbook, and began to sketch out ideas. At this stage in the process, I like to draw whatever comes into my head without restrictions or editing - all that comes later. Here's what one of those four pages looked like:
That afternoon I came into the studio to tweak it then to try to create a digital copy. That meant remembering how to use Adobe Illustrator! I took a class in it last year, but my mind just doesn't hold onto the Adobe programs unless I use them all the time, so I had to re-watch video tutorials (thank goodness for YouTube!). This morning I finished the process of transferring my idea then playing with various options to make it as beautiful as I knew how.
I am aware that the logo I ultimately came up with doesn't look like any of the drawings in Birth Affirmations, and it isn't overtly about birth. Many of my sketches were somewhat graphic, looking like a baby's head crowning or a pregnant woman, for example. The one I finally chose, to me, connotes and evokes many things. It's based on hearts, so of course, it references love. The center spiral evokes a baby's head crowning as well as the eternal, infinite nature of time. The outside, upside down heart references enfolding arms. If you look at it upside down, it looks like two adults gazing lovingly on their baby in the center.
I had never designed a logo before, so I've been captivated by the process. Now I just hope folks will be captivated enough by the design to explore this website and learn more about Birth Affirmations!